Art Deco circa 1925-1940
An early/mid twentieth century art movement involving a mix of modern decorative art styles, largely of the 1920s and 1930s, whose main characteristics were inspired by various avant-garde painting styles of the early twentieth century. Art deco works exhibit aspects of Cubism and Futurism – with abstraction, distortion, and simplification, particularly geometric shapes and highly intense colors- celebrating the rise of commerce, technology, and speed.
The growing impact of machinery and streamlining production can be seen in the often repeating and overlapping images from 1925; and in the 1930s, in streamlined forms derived from the principles of aerodynamics widely demonstrated in metalwares, ceramics and glasswares.
The name came from the 1925 Exposition Internationale des Arts Decoratifs Industriels et Modernes, held in Paris, which celebrated living in the modern world. It was considered to be a period of cool sophistication in its outlook and architecture and demonstrated luxury streamlined designed items for mass production.
Art deco bought the idea of the “designer concept” to the masses which is a thought that has not really changed to the present day. The people who were previously unknown at their desktop workspaces or studio design workshops suddenly became feted with a touch of celebrity stardust to boot.
Art Deco design also expanded to architecture on buildings like the Chrysler building in New York built in 1930 and it demonstrated its classic appeal through some of these buildings.